• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 19 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 28 readers -
  • Niche or reach: the power of influencer marketing

    by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over direct mail, and influencers overpowering celebrity endorsements.

    Digiday- 8 readers -
  • Vertical video ads are slow to take off in the UK

    Vertical video is often lauded as the future, but it’s stubbornly not the present in the U.K. On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, accord ...

    Digiday- 11 readers -
  • The state of the ad industry’s preparations for the GDPR, in 4 charts

    Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing ...

    Digiday- 19 readers -
  • As brands run from the association, a streetwear backlash has begun

    As streetwear style — hoodies, graphic T-shirts, baseball hats, sneakers, etc. — has moved from the periphery to become the main event in fashion today, more and more brands that have been lumped into the category are shrinking away from the association. Jayne Kim, a designer at Stussy, said in an e-mail that the brand didn’t qualify as streetwear, despite being one of the ha ...

    Digiday- 10 readers -
  • Why Colin Kaepernick has few brand suitors

    Staring out from the cover of this year’s GQ “Men of the Year” issue is Colin Kaepernick, one of the most talked-about figures in America today. Kaepernick, who led the San Francisco 49ers to the Super Bowl in 2013, has nearly 5 million followers across Facebook, Instagram and Twitter. But since his kneeling during the national anthem at NFL games to protest racism and police ...

    Digiday- 12 readers -
  • Facing programmatic ad challenges, ThinkProgress pursues membership revenue

    Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on “controversial subjects.

    Digiday- 9 readers -
  • AT&T near deal to buy Otter Media, its under-the-radar streaming video play

    Time Warner is the big fish that AT&T is trying to catch, but the telecommunications giant has another investment that could turn into a valuable streaming content and distribution play once all of the pieces are in place. Three years ago, AT&T formed a joint venture with The Chernin Group called Otter Media, which would focus on acquiring, investing in and launching s ...

    Digidayin Social- 10 readers -
  • Oath lays off up to 560 after Verizon acquisition

    More cuts are coming to Oath. The entity that houses Yahoo and AOL is in the process of laying off up to 560 people today following Yahoo’s June acquisition by Verizon. That represents slightly less than 4 percent of Oath’s global employee count of 14,000. Among those people were staffers at Yahoo Finance in the U.K., but the cuts apparently aren’t concentrated in a specific brand or geography.

    Lucia Moses/ Digiday- 9 readers -
  • European broadcasters are joining forces to fight Facebook and Google

    If you can’t beat Google and Facebook, you might as well ally with others. This week, Channel 4 became the first U.K. broadcaster to join a pan-European broadcaster programmatic video alliance that Germany’s ProSiebenSat.1, France’s TF1 and Italy’s Mediaset set up earlier this year. Channel 4, home to popular U.K.

    Digiday- 7 readers -
  • Coach is bringing its previously ubiquitous logo back to collections and ad campaigns

    The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s newly branded holding company) CEO Victor Luis spent a lot of time on the logo during his call with investors for the company’s first quarter of financial 2018 earnings. He made the argument that the luxury logo has been a driving force in reinvigorating sales in the premium hand ...

    Digiday- 5 readers -
  • Why marketers are the ones who will fix the digital ad fraud problem

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Ad fraud causes $6 to $16 billion to exit the digital advertising ecosystem and flow into the pockets of people who manipulate the system. The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution.

    Digiday- 16 readers -
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