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Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs.
Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
Phillip Picardi, digital editorial director of Teen Vogue, will run Teen Vogue, following the departure of editor-in-chief Elaine Welteroth last week. Condé Nast announced Welteroth was stepping down in an internal memo to staff members last Thursday, coming just eight months after she was elevated to editor-in-chief and two months after the magazine decided to shutter its print edition.
Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often ...
With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael Wolff’s buzzy New York magazine article about Donald Trump did so on Apple News.
In the U.K., publishers are cool on Facebook’s mid-roll video ads. Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts over publishers’ in the news feed has furt ...
It’s taken a little longer for the fallout from the Harvey Weinstein scandal to spread to the U.K. media scene. But people in the industry are starting to feel safer about speaking out about sexual harassment and misogyny in the workplace — up to a point. The widespread use of nondisclosure agreements on departing female employees in the U.S. is also a common tactic in U.K.
Most brands have yet to see what augmented reality on Facebook looks like, but that could soon change. The social network is hiring a product management lead for its in-app camera, called the Camera Effects Platform, who will lead its fledgling AR team in London. Facebook wants the hire, who must be “passionate about AR,” to grow a team of product managers and designers capabl ...
In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting with all media, but we spent lot of 2017 looking a ...
Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in which we exchange anonymity for honesty, we talked to a programmatic buyer at an independent ad agency about publishers’ data ineptitude.
Bitcoin may be everywhere suddenly, but there’s little reason for everyday people or even merchants to start adopting it as an alternative currency or payment method. The digital currency, whose price has exploded past $10,000 (and then back down some) in the last two months is expensive to get, complicated to use and by next spring they’ll need to figure out how to pay taxes ...
Subscribe: iTunes | Stitcher When Rent the Runway launched the company’s Unlimited program, a monthly subscription that lets customers pay $159 per month to rent out four items of clothing at a time, the in-store experience didn’t play a big role in the business model. “Our stores started as showrooms for nice dresses. Almost two years ago, we launched Unlimited.
Last week, Facebook unveiled its biggest news feed algorithm change to date, favoring content from friends and family over posts from companies. But while publishers are panicked by the loss of Facebook’s referral traffic, media buyers think brands will be relatively unscathed by the algorithm change.
The Texas Tribune wants consumer revenue to account for more of its revenue. This year, the nonprofit news outlet will de-emphasize pageviews and engagement as it shifts its focus to growing membership. The shift came out of a strategic planning session aimed at figuring out how to diversify the Tribune’s revenue.
The warnings have been years in coming. Ever since Facebook surpassed Google as the top traffic referral source in 2015, publishers have seen Facebook send less and less traffic to their sites as it’s made tweak after tweak to its formula to favor users’ posts on over publishers’ and brands’ posts.
Last year, after receiving an advertising degree from the University of San Francisco, Austin Sacks moved to Los Angeles, a city bustling with ad agencies, to begin his career. But he soon realized he wasn’t going to make ends meet on a starting salary. After months of looking for work, Sacks, 23, landed a job as a market research and account executive assistant at ad agency P ...
Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being a drastic and expensive undertaking, never became the revolutionary movement it was propped up to be.
Digital Content, Digital Advertising, Digital Marketing